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Senior Digital Marketing Specialist (M/F/D)

About SegenSolar

SegenSolar sells and distributes a large range of Photovoltaic (PV) solar equipment to installers and resellers across the UK, EU and South Africa. The Segen group is formed of Segen Ltd (UK), SegenSolar Pty (South Africa) and SegenSolar GmbH (headquarters in Cologne, Germany). SegenSolar GmbH actively conducts business in Germany, Sweden, The Netherlands, Belgium and Poland. Our expansion across the EU is rapidly gaining steam. We are driven by creating relationships with our customers. Our unique in-house systems and data reporting allows us to compete globally, gaining market share and customer loyalty.

About the Role

We are looking for a driven Senior Digital Marketing Specialist to manage and execute performance-driven digital marketing strategies across key European markets, particularly focusing on the DACH, Benelux, Swedish, and Polish regions. This role involves hands-on expertise in marketing automation, Google Ads, Facebook Ads, and SEO to enhance online presence, optimize lead generation, and drive sales growth.

Key Responsibilities

Independently manage, execute, and optimize digital marketing campaigns through marketing automation platforms.
Plan, implement, and optimize Google Ads and Facebook Ads campaigns to achieve target ROI and generate high-quality leads across DACH, Benelux, Sweden, Poland, and additional European markets.
Conduct SEO audits, keyword research, on-page and off-page optimization to improve organic visibility and rankings.
Coordinate and implement updates and improvements to the e-commerce portal in collaboration with internal stakeholders, ensuring optimal user experience, product visibility, and alignment with digital marketing initiatives.
Continuously analyze, measure, and report performance across all digital marketing activities, providing actionable insights and recommendations for optimization.
Collaborate closely with the marketing and sales teams to align digital strategies with business objectives.
Stay up-to-date with industry trends, tools, and best practices, proactively integrating new approaches to improve performance.
Set, monitor, and achieve clear KPIs relating to digital marketing effectiveness and business growth objectives.

Qualifications and Requirements

Minimum 3-5 years of hands-on experience in digital marketing, particularly in marketing automation, Google Ads, Facebook Ads, and SEO.
Proven experience managing and optimizing digital marketing campaigns independently, demonstrating significant results.
Strong analytical skills, proficiency with Google Analytics, and familiarity with marketing automation platforms (e.g., HubSpot, Salesforce, Zoho).
Solid understanding of SEO best practices, keyword research tools (e.g., SEMrush, Ahrefs, Moz), and technical SEO.
Exceptional organizational skills with the ability to manage multiple projects across diverse markets simultaneously.
Excellent communication skills in English; proficiency in additional languages: Dutch, Swedish, Polish is advantageous.
Experience in renewable energy, technology, or similar industries is preferred but not essential.

Interested? Then we look forward to receiving your application, stating your earliest starting date and salary expectations

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