Product Marketing Manager XRD (m/f/d)

Since its inception in 1951 in Tokyo, Japan, Rigaku has been at the forefront of analytical and industrial instrumentation technology. Today, with over 2,000 employees in more than 60 countries and with hundreds of major innovations to its credit, the Rigaku group of companies is a world leader in the fields of general X-ray diffraction, thin film analysis, X-ray fluorescence spectrometry, small-angle X-ray scattering, protein and small molecule X-ray crystallography, Raman spectroscopy, X-ray optics, semiconductor metrology, X-ray sources, computed tomography, non-destructive testing, and thermal analysis.

To strengthen our Application Team, we are seeking a Product Marketing Manager XRD (m/f/d) for our European Headquarters in Neu-Isenburg, near Frankfurt am Main.

Position Overview: We are seeking an experienced and innovative Regional Product Marketing Manager (m/f/d) to drive the success of our XRD (X-ray Diffraction) product portfolio in EMEA. This role focuses on developing and executing regional marketing strategies, promotional programs, and product enhancement initiatives in close collaboration with our global headquarters in Tokyo, Japan. The ideal candidate will ensure our XRD products meet market needs while aligning with organizational goals.

Key Responsibilities:

1. Strategic Planning and Execution:
   • Define go-to-market strategies, develop product positioning, and recommend pricing strategies tailored to the regional market.
   • Conduct market research to identify trends, customer needs, and gather actionable customer feedback.
   • Strategically evaluate and prioritize new product and application opportunities.
2. Product Marketing and Launch:
   • Develop and implement comprehensive product launch strategies.
   • Create impactful sales collateral and tools, including product profiles, regional brochures, flyers, specification sheets, competitive analyses, and white papers.
   • Work with marketing communications to develop and execute lead generation programs such as exhibitions, conferences, and webinars, highlighting clear customer benefits.
3. Cross-Functional Collaboration:
   • Collaborate with sales, service, business development, marketing communications, and global teams to ensure alignment and success of marketing initiatives.
   • Partner with the sales team to provide training, tools, and resources that enhance sales effectiveness and customer engagement.
4. Performance Monitoring and Competitor Analysis:
   • Monitor product performance and refine marketing tactics based on data-driven insights.
   • Stay informed of competitor products, maintaining detailed competitive comparisons and evaluations to support strategic decision-making.

• Advanced degree (PhD and/or MBA) in Marketing, Engineering, Material Science, or a related field.
• Proven experience in a customer-facing role within the X-ray diffraction industry.
• Strong technical understanding of XRD equipment and its applications.
• Excellent collaboration and communication skills to work effectively with diverse, cross-functional teams.
• Proficiency in analyzing data, identifying trends, and making data-driven decisions.
• Ability to work independently and mentor less experienced team members as needed.
• Willingness to travel up to 40%, mainly within EMEA and occasionally internationally.

• A multinational work environment.
• Attractive compensation package that rewards your expertise and dedication.
• Participation in individual pension schemes.
• Access to “JobRad” programme, promoting sustainable and healthy commuting.
• Performance-based bonuses that recognise your hard work and contributions.
• Opportunities for continuous learning and career advancement.
• Modern Work Environment with state-of-the-art office facilities and technology.
• A supportive and inclusive workplace with a focus on teamwork and innovation.

Does this sound interesting? If so, please apply here: RESE-JOBS.