(Senior) CRM & E-Mail Marketing Manager (m/f/d)

We at the Zeitgeist Group are an unbeatable team. We are driven by our enthusiasm and passion for our products and brands, because we build more than just watches and lifestyle products. We build an attitude to life. As a group consisting of Zeitgeist GmbH, Lilienthal Lifestyle GmbH, Temporex Lifestyle GmbH of Zeitgeist Inc. and Zeitgeist Asia, we operate globally with more than 90 team members in Essen, Berlin, Philadelphia/USA and Hong Kong.

With our unique products of the brands Lilienthal Berlin, DETOMASO, Yves Camani and Kooja we inspire customers all over Europe, Great Britain, USA and Asia. As a young group of companies, we are constantly developing ourselves, our team and our products - our guiding principle is: "Creating better times". This also motivates us - especially with a view to the future - to take measures to offer not only an excellent design, but also a truly sustainable product that has been manufactured with great respect for people and the environment.
 

We are looking for a

CRM & Email Marketing Manager (m/f/d)

to join our online marketing team in Berlin. In this role, you will be responsible for driving customer retention, engagement, and revenue growth through strategic email marketing, sales campaigns, and automated customer journeys. You will oversee CRM processes, ensuring seamless data flow across marketing tools while using cohort analysis and segmentation to maximize performance.

If you have a strong analytical mindset, experience in Klaviyo, and the ability to craft compelling newsletter, this is the perfect opportunity to own and shape our CRM strategy. Experience in loyalty program setup and multi-tool data integration is a plus.

• CRM & Email Strategy: Plan, execute, and optimize multi-channel CRM campaigns, with a primary focus on email marketing via Klaviyo.
• Audience Segmentation & Cohort Analysis: Create highly targeted customer segments based on purchase behavior, engagement levels, and lifecycle stages. Use cohort analysis to refine targeting strategies.
• Sales Campaigns & Promotional Emails: Plan and execute product launches, seasonal promotions, and limited-time offers through email marketing.
• Automated Journeys: Develop and optimize behavior-based automation flows (e.g., welcome series, post-purchase sequences, reactivation campaigns, and upsell/cross-sell).
• Data & Performance Analytics: Track and analyze CRM performance using GA4, Looker Studio, and Klaviyo reporting. Use insights to continuously optimize campaigns.
• List Management & Multi-Tool Integration: Ensure segmented lists are effectively shared across marketing platforms (Meta, Google Ads) to drive re-engagement and cross-channel success.
• Testing & Optimization: Conduct A/B testing on subject lines, email content, and creative elements to increase open rates, CTRs, and conversions.
• Loyalty & Retention (Bonus): Support the setup and management of a loyalty program to drive long-term customer engagement.
• Collaboration with Other Teams: Work closely with online marketing, eCommerce, and content teams to ensure CRM insights enhance company-wide marketing efforts.

• 3–5 years of experience in CRM, email marketing, campaign management, and automation, ideally in a direct-to-consumer or Shopify-based eCommerce environment
• Expertise in Klaviyo, including automation, personalization, and audience segmentation, with a strong understanding of Shopify customer data
• Experience in Google Analytics 4, Looker Studio, and other reporting tools for tracking customer behavior and CRM performance
• Strong analytical skills, with hands-on experience in cohort analysis, multi-channel data integration, and sales campaign optimization
• Hands-on experience with customer data management and sharing audience lists across marketing platforms (Meta, Google, direct mail, etc.)
• Proactive mindset, strong project management skills, and ability to collaborate across teams
• Ability to create clear, engaging, and conversion-driven email copy aligned with brand tone
• Fluency in English; German is a plus

• Onboarding: with a buddy at your side and on-the-job training, we will guide you through your detailed onboarding programme 
• Team spirit: A cool, motivated team will give you a warm welcome and look forward to getting to know you at the company breakfast, vitamin day or after-work drinks at the table tennis tournament
• Organization & culture: Flat hierarchies, short, transparent paths and a lively, appreciative corporate culture with a culture & feel good team, great activities and events
• Your development: An environment in which you have the opportunity to grow with your tasks and take on new challenges - we encourage your personal and professional growth and want to develop both the entire Zeitgeist Group and yourself with you
• Workplace: We offer you a modern, sustainable workplace with loft flair in a central location in Berlin-Friedrichshain and the option of mobile working
• Working hours: Your working hours are flexible and you can take Christmas Eve, New Year's Eve and your birthday off!
• Benefits: Bike leasing, Employee discounts on our products, meal allowance, subsidy for your Germany ticket or subsidy for your company fitness membership
• Food & Drinks: In addition to standard catering such as water, tea, coffee, fruit, vegetables and muesli bars, we regularly offer joint breakfasts, snacks and lunches

• A creative and dynamic working environment in the heart of Berlin
• The opportunity to contribute to the growth of three brands with great potential
• An international team with a passion for design and innovation
• Room for personal growth and professional development

We firmly believe that diversity is a strength and promotes innovation and growth. Our goal is to create an environment in which everyone has equal opportunities and fair treatment regardless of their gender, ethnicity, age, religion, sexual orientation, disability or other characteristics. We therefore expressly encourage people of all backgrounds and identities to apply for a job with us.